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Montreal Game Summit 2007 (November 27, 4pm)

TOPIC: Flash CS3 Advergame Development

MIGS Logo

AGENDA: Turn advertising objectives into successful game concepts. This session will include deep discussion on the conceptual design of an advertising game optimized for Flash Player CS3, and an overview of a completed game. Short case studies of a few casual game companies will be shown.

AUDIENCE: This session is ideal for intro to mid-level developers, and all those interested in online gaming.

TAKE-AWAY: An understanding of how to convert a client’s advertising objectives into game concepts and carry that through to design, development, and launch. All source code and documentation will be available to attendees.

SECTIONS:

  • Section 1: 40 Minutes
    • The Business of Advergames
    • QA
  • Section 2: 20 Minutes
    • Advergame Development with Adobe Flash CS3
    • Short Case Studies of Casual Games Companies
    • QA

DATE:

  • Tuesday, November 27th, 4:00 – 5:00pm (EST)

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This entry was posted on Monday, November 26th, 2007 at 4:00 pm and is filed under Current & Past Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Montreal Game Summit 2007 (November 27, 4pm)”

  1. Matt2East Says:
    December 5th, 2007 at 12:46 pm

    Was a good talk! I especially liked the sales tips on explaining why games are necessary to clients who aren’t gamers.

  2. MIGS (Montreal International Game Summit) part 1 « Qitsune’s Art & Indie VideoGames Says:
    December 5th, 2007 at 6:34 pm

    [...] Sam Rivello of Neopets had a presentation about Flash advergames. I think he might just have misjudged his crowd and quite a few people ended up leaving. The thing is, he was advising on how to convince your clients to get a game done on top of their regular web marketing ploy. Unfortunately, most attendees are game people who couldn’t care less about web marketing stuff like banners. Here is the post Sam did about the presentation on his blog. [...]

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